Kathmandu, December 16, The Nepal Tourism Board (NTB) recently organized a Pre-Brand Audit Workshop focusing on the national tourism brand, “Nepal: Lifetime Experiences!” The workshop was held in Kathmandu on December 12, bringing together key voices from across the tourism and branding spectrum. The workshop is a part of NTB's continued mission to keep Nepal competitive and compelling in the global tourism market.
The session marked an important step in reviewing and refining Nepal’s destination brand, which was first launched in 2019. Designed as a collaborative and reflective forum, the workshop encouraged stakeholders to take a closer look at how the brand has evolved, how it is currently perceived, and how it can be strengthened for the future. The workshop was facilitated by Ms. Marie Ange Sylvain-Holmgren, Brand Curator at Image Ark, who shared detailed perspectives on the philosophy, development process, and strategic elements behind Nepal’s brand identity. Participants included representatives from the travel and hospitality trade, branding and marketing professionals, and tourism stakeholders. Through interactive discussions, the group examined Nepal’s brand essence and positioning, assessing its relevance in an increasingly competitive international tourism landscape.
The workshop also served as a platform to evaluate perceptions of the brand in both domestic and international markets. Stakeholders collectively identified key strengths, potential gaps, and emerging opportunities, while offering constructive suggestions to guide the next phase of brand evolution. By initiating this pre-brand audit process, NTB reaffirmed its commitment to inclusive collaboration and strategic brand management, ensuring that “Nepal: Lifetime Experiences!” continues to reflect the country’s spirit while remaining relevant in a dynamic global tourism environment.
